Expert Commentary

Entering the Brave New World of Social Media

Michael Sevilla, MD

Family Practice Center of Salem
Salem, OH

 

As technology advances, social media is becoming more and more versatile and no longer used for merely just socializing. Electronic mail and secure websites present physicians with an alternative means to communicate with their patients, with the potential to simplify administrative tasks and maximize efficiency. Facebook, Twitter, blogs, and podcasts are other avenues physicians can use to provide their patient population with news and information about their practice. Dr. Sevilla, family physician and author of www.familymedicinerocks.com, discusses the potential for social media in the family practice and the challenges associated with sharing information on the World Wide Web.

References

  1. Swartz MK. The potential for social media. J Pediatr Health Care. 2011;25:345.
  2. George DR. “Friending Facebook?” A minicourse on the use of social media by health professionals. J Contin Educ Health Prof. 2011;31(3)215-9.
  3. Sarringhaus MM. The great divide: social media’s role in bridging healthcare’s generational shift. J Healthc Manag. 2011;56(4);235-44.
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